Strategic advertising and marketing is crucial for startups seeking to obtain traction and drive growth. If you're an owner battling to attract attention to your item or business, it's time to shift your emphasis from product development to advertising technique. With the best technique, you can effectively reach and involve your target market, ine
Marketing for B2B and today’s Buyer’s Journey - Virtual CMO Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
Marketing for the Modern B2B Buyer’s Journey - Mark Donnigan Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key element of the B2B purcha
Grappling with today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO
By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the