Grappling with today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the

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